Changing Your WPN Store Address (Relocating Your Store)

When your store’s physical location changes (or is about to change), you must notify Wizards of the Coast so we can update your WPN profile and the Store and Event Locator. Store addresses cannot be changed directly in EventLink because we need to verify the new location meets WPN program standards. To update your store’s address, follow these steps:

  1. Prepare required documentation for the new location. Wizards of the Coast will ask for proof and details of your new store site. Make sure you have the following ready:
    • Proof of occupancy: Documentation such as a copy of your lease agreement or deed that shows you have legal rights to occupy the new store space. The following documents may also be sufficient:
      • Copy of your Tax ID or Business License
      • Business Application with the owner's name(s) on it
      • Articles of Organization/Incorporation
      • Municipal Licenses
      • Certificates of Authority
      • Other tax documents that contain the owner’s name(s) and/or address of the business
    • Store walkthrough video: A video tour of the new store interior, demonstrating the play space and facilities. This video helps confirm that the new location meets WPN requirements (adequate space for events, safety, etc.).
    • Upload all required documentation to a Google Drive: This will allow our Admin Representatives to access your documentation securely.
  2. Visit the WPN Support page to request an address update. Go to the WPN Support contact page and look for the option to submit a Store Information Update request. Select the option that indicates your store has moved or is moving.
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  3. Fill out the store update form with your new address details. In the form, provide all necessary information about your store’s move. This will include your store’s name, the current (old) address, and the new store address. Include the Google Drive “share” link.
  4. Submit the request to WPN Retail Support. After filling in the details, submit the form. You should receive confirmation that your request was sent. A WPN Admin Representative will review your submission. In many cases, they will follow up via email.
  5. Work with Retail Support to complete the verification. Respond promptly to any emails from WPN Support. They will verify your store’s new location using the documents you provide. If anything, else is needed (for example, additional proof or clarity in the video), provide that information to avoid delays.
  6. Confirmation and update of WPN profile. Once your Admin Representative approves the new location, they will update your store’s address in the WPN system. You will be notified (typically via email) that your store’s address has been updated. The Store and Event Locator will also reflect the new address for your store, though it might take a short time (usually within a couple of business days) for the changes to appear publicly.
  7. Verify the change on the Store Locator. After you receive confirmation, search for your store on the public Store and Event Locator to ensure the address has changed. It’s a good idea to double-check all details (street, city, ZIP/postal code) for accuracy.

Try to initiate your address change request well before your first event at the new location. The verification process can take several days to complete. Until your WPN profile is updated, your events might still be tied to the old address in the system. If you must run events at the new location before the change is processed, contact WPN Support Retail for guidance. It’s crucial that players know where to go, so avoid confusion by keeping your info current.