WPN Premium is Wizards of the Coast’s designation for the most elite, customer-focused game stores in the world. It’s not about being the biggest—it’s about delivering the best player experience possible.
Benefits of WPN Premium
WPN Premium stores unlock:
- Priority placement on the Store and Event Locator
- Exclusive promotional items, event programs, products and credits for custom marketing materials through the WPN Marketing Portal
- Dedicated support from Business Development Specialists
- Recognition in the WPN community: As a WPN Premium store you are designated as one of the best game stores in the world!
How to Become WPN Premium
- Apply via the WPN Premium hub
- Connect with a Business Development Specialist
- Complete the Quality Checklist (store design, operations, service)
- Submit a video walkthrough of your space
- Approval from the WPN Premium Aesthetics Committee
WPN Premium Myths: Busted
- You don’t need to be a Magic-only store
- You don’t need to be in a big city
- You do need to deliver a top-tier customer experience
Premium stores come in all shapes, sizes, and communities—they just do what they do exceptionally well.